Package artwork are coded given that sexualized whenever human people was basically revealed that have disproportionately higher breasts, clothing conspicuously demonstrating the new midriff or cleavage, clothing like swimsuit, dress revealing one undies, otherwise an effective perspective.
Depiction of people letters
The next analysis put a categorical variable based on the two codes for portrayal off female emails. The newest adjustable to own portrayal away from ladies emails got five groups: non-central low-sexualized (the fresh source group); non-main sexualized; main non-sexualized; and you can main sexualized. Depending on the 4th theory, non-central, sexualized people characters could well be relevant absolutely that have games sales. Conversely, central sexualized and you may central nonsexualized females letters might possibly be negatively related with video game conversion, in line with the next theory.
Coding precision
Because necessary of the Rudy mais aussi al. (2011) coders provided both a woman and you will a guy. This new coders was indeed coached for around twenty minutes for each and every throughout the programming approach. New programming schemas was basically explicit and unambiguous therefore degree was not challenging. Inside her recent primer out-of strategies for executing articles studies, Neuendorf (2011) advises a definite and you may comprehensive codebook for all kinds and thorough knowledge. She suggests that the brand new programming become certainly about idea and the newest hypotheses, the circumstances right here, and therefore authenticity and accuracy feel revealed (get a hold of and Krippendorff, 2004). Lire la suite